One marketing workspace, from idea to outcome
Bring social publishing, campaigns, landing pages, conversion goals, email and reporting into one connected workflow. Start with an idea, turn it into content, give it a destination and see what happened next.
Every important social channel in one plan
Connect and plan for Facebook Pages, Instagram Business accounts, LinkedIn profiles or Pages, X, Threads, TikTok and YouTube. Pinterest is supported as a recognised destination for planning, while Google Business Profile posts can be used for local visibility where the account connection is enabled. Each channel keeps its own requirements visible, so you know when a post needs an image, video, carousel or manual hand-off. LinkedIn is currently strongest for planning, X remains in API development, TikTok is prepared for channel workflows, and YouTube is focused on connected video publishing.
Post formats that fit the platform
Create text posts, single-image posts, multi-image carousels, native video, Instagram Stories, Instagram Reels, Facebook posts, Facebook video and channel-specific variants. Choose destinations independently, preview the message and media, add hashtags, and keep a local record even where a platform requires manual publishing. This makes one campaign adaptable rather than forcing every network into the same format.
Composition generator: one idea, many finished assets
The composition generator turns a brief into a coordinated set of visual assets instead of a single resized graphic. Combine a headline, supporting copy, brand styling, photography, illustrations, video frames and calls to action in a reusable composition. The studio can render optimised outputs for different placements, including image and video versions, so a story, reel or post uses the right media rather than a stretched compromise.
Why compositions change the economics of content
A composition gives you a repeatable creative system. Make one strong concept, then produce a family of on-brand variants for launch posts, reminders, testimonials, offers and follow-ups. Reuse templates, keep spacing and hierarchy consistent, swap the message without rebuilding the design, and give every channel an asset that feels native. This reduces production time, protects brand quality and makes testing practical for a small team.
AI assistance that accelerates the blank page
Use AI support to draft post copy, sharpen a message, suggest hashtags and polish campaign language while keeping the final say with the business. Start from a rough idea, choose a tone and audience, then edit the result before saving. AI is especially useful when a composition needs several captions or when one campaign must be adapted for different networks without losing its central promise.
Scheduling, recurrence and a living marketing calendar
Plan posts ahead in the marketing calendar, choose the publishing date and time, and batch a week or month while the ideas are fresh. Use recurring posts when a message genuinely deserves a repeat, keep drafts for unfinished work, and see scheduled, published and failed items in one timeline. The calendar turns consistency into a system instead of relying on memory.
Campaigns and landing pages with a destination
Build focused campaign pages from modular blocks, publish a clear offer and give every post somewhere useful to send people. A campaign can carry its own resources, FAQs, downloads, tasks, updates and suggested posts, keeping the launch organised from preparation through follow-up.
Conversion goals make attention measurable
Attach a goal to the journey: a booking, form submission, email, phone call, product, checkout or other tracked action. A post is more useful when its next step is obvious, and a landing page is stronger when the action is easy to complete. Goals connect creative activity to a business outcome rather than stopping at reach.
Email marketing and follow-up
Create email campaigns that support the social and landing-page work: announce an offer, nurture an enquiry, share a resource or bring past customers back. Keep the message, destination and follow-up route aligned so email does not become a disconnected broadcast. Use forms and customer records to make the next conversation more relevant.
Approvals, governance and employee advocacy
Keep drafts and approval queues for content that needs a second pair of eyes. Central governance can coordinate Facebook and Instagram activity across locations, while employee advocacy supports unique invitation links or restricted employee accounts with attribution and approval controls. This gives teams a safe way to contribute without losing brand oversight.
Reporting that improves the next campaign
Review post history, channel activity and social reporting to understand what was published and how it performed. Compare formats, destinations and campaign moments, then use the learning to improve the next composition, caption, timing and call to action. The goal is a useful feedback loop: plan, publish, measure, refine.
A practical workflow for every launch
Define the audience and goal, build the landing page, create a composition, generate channel-ready variants, draft captions with AI, schedule the sequence, approve the posts, then review the results. The same workflow supports a product launch, event promotion, local offer, recruitment drive, lead magnet or evergreen education series.