AI with a job to do
Sharpen an offer, develop copy or work through a brief. Begin with the business context and source material that make the result useful.
Your business is more than a line in a prompt.
A photographer promoting family sessions needs different wording from one selling commercial shoots. Select the relevant service and audience, and rel-ease can work from those details alongside the business knowledge available in that account.
Start with the right subject
Choose the product, service, project or saved work that the activity is about. Its recorded details give the result a firmer starting point than a generic request to write something persuasive.
Bring the voice and audience with you
Relevant brand guidance, positioning and known customer segments help shape the wording. Where an activity offers audience selection, choose the people this particular message needs to reach.
Give the source material a say
Use a real brief, approved copy or knowledge document when the work depends on it. Agency activities can keep client-facing drafts separate from internal assumptions and unresolved questions.
Keep developing the result
Saved Springboard work can be reopened, edited and continued in re-think. The draft is a useful starting point you can refine with your own judgement and experience.
Start closer to the answer you need.
Choose the business, the subject and the useful source material. Then make the result your own.
Talk about your business