Let’s re-think this.
An offer that needs sharpening. A campaign that needs an angle. An idea you cannot quite explain yet. Start there.
From first thought to useful work.
re-think is where a loose idea becomes something you can use: a clearer offer, a launch plan, a creative brief or draft marketing copy. Talk it through or choose a Springboard activity, using the business information and relevant material already in your account.
A conversation with something to work on
Bring in a product, service or brief and ask the practical question: how should we explain it, who is it for, or what should we do next? Keep separate lines of thought in the conversation and return to them as the idea develops.
Useful work, without writing a prompt
Choose a Springboard activity to sharpen a pitch, answer customer objections, write Facebook posts or turn client notes into a proper brief. Pick the relevant source and, where offered, choose a sensible, bold or more adventurous approach.
A home for what you make
My Work groups ideas and their generated resources into collections. See what is still being created, open the finished material, edit supported drafts and continue the conversation with the original context close by.
Give a new service a proper introduction.
For example, a local business introducing a maintenance package can develop the offer, explain its value and prepare the first pieces of promotion. You choose what to use and when it goes live.
Make the offer clearer
Select the service in Springboard and explore a stronger package, a clearer promise and the questions a customer might ask.
Find the words
Develop a short pitch, useful responses to objections and Facebook content that explains the offer in your business’s voice.
Turn the draft into your work
Review the saved result, refine the parts you want to use and take the wording into an email, post or website page.
Bring the idea you keep putting off.
You can start with a question. Or choose something useful from Springboard.
Create your account